BAMS CRM
BAMS CRM combines CRM and Lead Generation into one product, for teams who don’t want to buy customer-acquisition tools one at a time. It’s for anyone whose growth work spans capturing a lead, qualifying it, and closing it as a customer — a sales team, a small-business owner doing their own sales, or an agency managing pipelines for clients. It solves the specific problem of paying for (and logging into) a separate CRM and a separate lead-gen tool that don’t share a customer record: here, a lead captured through a landing page becomes the same contact record your sales team works in the CRM pipeline, with one activity history from first touch to closed deal. The CRM side is live today; Lead Generation is shown as a working multi-industry demo (see its own page) — BAMS CRM bundles both under one entitlement and one price rather than requiring two separate purchases.
Frequently asked questions
What’s actually included in BAMS CRM?
CRM (leads, contacts, companies, deal pipelines, activity history, customer portal) and Lead Generation (industry-configured capture forms, landing pages, and lead scoring), combined under one entitlement instead of two separate product subscriptions.
Does a lead I capture actually become a CRM contact?
Yes — BAMS CRM is built on one shared contact record, not two disconnected systems. A captured lead is the same record your team qualifies and works through the CRM pipeline, not a copy that has to be re-entered.