California Home Finance Overview
Mortgage lead generation performance — demo data
Total Leads
32
Qualified Borrowers
23
Applications
8
Loans in Progress
2
Closed Loans
0
Cost per Lead
$110
Cost per Qualified Lead
$153
Lead Funnel
Lead Sources
Referral (7) Google Ads (7) Facebook Ads (5) Organic Search (5) Instagram Ads (4) Website Form (4)
Lead Trend — Last 30 Days
Recent Borrowers
View allIsabella LewisSan Bernardino, CA · Facebook AdsInterestedWei MartinezSan Joaquin, CA · ReferralContactedCarlos WalkerSan Bernardino, CA · ReferralContactedSofia MartinezRiverside, CA · Instagram AdsInterestedNicole YoungSan Joaquin, CA · Google AdsInterestedMichael LewisSacramento, CA · Google AdsApplication Submitted
Campaign Performance
| Campaign | Spend | Leads | Qualified |
|---|---|---|---|
| California Cash-Out Refinance | $1,386 | 8 | 5 |
| Mortgage Retargeting | $325 | 9 | 8 |
| Mortgage Retargeting | $793 | 5 | 2 |
| Mortgage Retargeting | $1,007 | 10 | 8 |
Recent Activity
Submitted qualification form on landing page
Samantha Lee · 8/28/2026
Added internal note
Carlos Walker · 8/28/2026
Moved to next pipeline stage
Emily Young · 8/28/2026
Moved to next pipeline stage
Emily Young · 8/28/2026
Outbound call — left voicemail
Carlos Walker · 8/28/2026
Moved to next pipeline stage
James Martinez · 8/27/2026